About us
Not a network, but a borderless global creative Collective.
Who We Are
TBWA is a Collective of more than 11,000 creative minds across agencies in over 40 countries, united by Disruption®—our proven proprietary methodology for helping brands challenge convention and unlock a greater share of the future.
Why We’re Different
We are “always in Beta,” which keeps us restless. We’ve been named one of the World’s Most Innovative Companies by Fast Company for six years and counting, Cannes Lions 2025 Agency Network of the Year, and Adweek’s Global Agency of the Year four times over.
Built to think and act as independents.
Built to deliver through the power of a global Collective.
Backed by Omnicom, the world’s leading marketing ecosystem.
Why we’re different
We are “always in Beta,” which keeps us restless. We’ve been named one of the World’s Most Innovative Companies by Fast Company for six years and counting, Cannes Lions Agency Network of the Year 2025, and Adweek’s Global Agency of the Year four times over.
Built to think and act as independents.
Built to deliver through the power of a global Collective.
Backed by Omnicom, the world’s leading marketing ecosystem.
Our Capabilities
We find the white space that unlocks disruptive demand for our clients. We do this by identifying conventions, breaking them, and building connected Disruptive Worlds across the entire customer journey.
Brand & Connections Strategy
Integrated Campaigns
PR & Earned Media
Digital Experience
Social & Content
Content Production
Leadership
Erin Riley
Global Chief Executive Officer,
TBWA\Worldwide
Chaka Sobhani
Global Chief Creative Officer,
TBWA\Worldwide
Bruno Regalo
Global Chief Design Officer,
TBWA\Worldwide &
Design x Disruption
Jon Castle
President, Global Clients,
TBWA\Worldwide & President,
Nissan United
Micheline Lewis
Global Chief People Officer,
TBWA\Worldwide
Bradley Apelgren
Global Chief Financial Officer,
TBWA\Worldwide
Tessa Conrad
Global Head of Innovation,
TBWA\Worldwide
Nitsa Lotus
Global Chief Growth Officer,
TBWA\Worldwide
Jen Costello
Global Chief Strategy Officer,
TBWA\Worldwide
New Business Inquiries
Nitsa Lotus
Global Chief Growth Officer
Public Relations Inquires
Emma Rose
Global Marketing & PR Director