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Le Chocolat des Français and TBWA\Paris reveal the best of France.
To seduce lovers of France, Le Chocolat des Français has teamed up with TBWA\Paris to create a limited-edition packaging of chocolate bars and an advertising campaign that will highlight the brand's values of authenticity and deliciousness. By playing with the paradox of positive and negative clichés about France, the campaign humorously invites lovers of our country to keep the best of France: Le Chocolat des Français and the positive cliché illustrated on its shelves.

Awards

Cannes Lions - Silver | Outdoor - Sector

Cannes Lions - Bronze | Poster - Sector

Cannes Lions - Bronze | Print - Sector

D&AD Awards - Yellow Pencil | Press and Outdoor - Posters Campaign

D&AD Awards - Graphite Pencil | Press and Outdoor - Press Campaign

D&AD Awards - Wood Pencil | Illustration - Press

D&AD Awards - Wood Pencil | Art Direction - Outdoor

Club Des Da Awards - Red | Publicity - Illustration

Club Des Da Awards - White | Publicity - Presse - Presse Mag

Club Des Da Awards - White | Publicity - Affichage - Affichage Reseau

Club Des Da Awards - White | Publicity - Illustration - Illustration Pour La Pub

Club Des Da Awards - Red | Affichage - Affichage Tactique