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Impressionistic images of a rain-drenched Paris paired with timely messages make McDelivery service an obvious choice.
Just when you're ready for mealtime, it starts to rain. McDonald's and TBWA\Paris use impressionistic visuals of stormy skies and rain-drenched windows to make the case for ordering McDelivery service on a rainy day. First, photos taken by Roberto Badin, an artist known for his brilliant work capturing architecture and still life, were used in a captivating print campaign. Then, working with Facebook Creative Studio, TBWA\Paris leveraged weather signals to position McDonald's delivery as the rainy-day hero at the exact moment it was about to rain in France.

Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald's app & place an order.

Awards

Cannes Lions 2019 | Silver | Outdoor | Retail

Cannes Lions 2019 | Bronze | Industry Craft | Print & Publishing

D&AD | Yellow Pencil | Photography | Architecture & Structure