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McDonald’s celebrates that more than 60 million books have been offered with the Happy Meal in 5 years.

Since 2015, McDonald's France has been offering families and children the choice between a book or a toy in all of their Happy Meal™. By inviting people to choose the book, the brand is working to pass on the desire to read to a whole generation of children, as well as, offering family reading moments. And it works: more than 60 million books have been distributed over the past 5 years to millions of children all over France.