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You’re alive. Do you remember?
In a world increasingly ruled by computers and smartphones, people easily forget the importance of childlike behavior and curiosity in life.

Looking for likes, emojis and digital satisfaction, the human race is on the verge of losing their connection to emotions and real-life experiences.

HORNBACH has been the quintessence of the authentic, physical experience of building and gardening for years now, so they wanted to remind people about the special, almost forgotten memories of what it’s like to live life hands-on by creating the First Analog Webstore.