Chief Executive Officer, TBWA\Worldwide
Troy Ruhanen is president and CEO of TBWA\Worldwide: The Disruption® Company. One of the world’s most innovative and creative companies, TBWA is a top ten-ranked global creative collective with 11,300 creative minds across 275 offices in 95 countries.
The TBWA collective includes brands such as 180, Auditoire, Digital Arts Network, eg+ worldwide, GMR, HEIMAT, Lucky Generals, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include some of the world’s most admired and valuable brands, including adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan, Standard Chartered Bank and Singapore Airlines.
Since joining the company in 2014, Troy has led a dynamic period of growth and innovation, evolving TBWA’s Disruption® methodology for an always-on culture, expanding its range of products and services, and introducing Take The Lead, a program created to achieve a gender-balanced workplace, later expanded to advance diversity, equity and inclusion. In leading The Disruption® Company, he has simultaneously broadened the agency’s client base and defined its vision to be the cultural engine for 21st century business. In 2020 and in 2019, TBWA was named to Fast Company's Most Innovative Companies and the AdAge A-List. In 2018 TBWA was named Adweek’s Global Agency of the Year.
Troy joined TBWA from its holding company, Omnicom Group, where he served as Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.
Prior to Omnicom, Troy spent 10 years at BBDO, where he rose to the position of Chairman and CEO, BBDO, The Americas. A staunch believer in the power of creativity, he joined the agency in 2004 to run the AT&T business, and drove some of the most envied, effective and awarded advertising in the category, winning Cannes Lions, Effies, Clios, One Show Pencils and Webby Awards.
Troy began his career as an account executive at BBDO in Australia, before moving to Leo Burnett in 1994. He spent ten years with Burnett in Chicago, Asia-Pacific and Sydney, working on Procter & Gamble’s Cheer, Luvs and Era brands out of Chicago, before becoming the regional account director on Procter & Gamble business in Asia Pacific. In 2000, he was tapped as the Managing Director of Burnett’s agency in Sydney. During his time leading the agency, Burnett was named Agency of the Year a record four times, and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival.
In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring people 40 years of age or under who have made a significant impact on the industry through their leadership, career achievements and inspiring personal qualities. He is an active supporter of The March of Dimes and the One Love Foundation.