Chief Creative Officer, TBWA\Chiat\Day Los Angeles
CCO Renato Fernandez, recently named to Adweek's "Top 100" list, has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. His influence within the agency is indisputable as his leadership has led to numerous awards as well as the most successful performance at Cannes in six years.
His arrival at Chiat in 2011 saw him work with brands such as Visa, Pepsi, Adidas, and most significantly, Gatorade. He was instrumental in elevating the standard of the Gatorade work, establishing the "Win From Within" philosophy of the brand, and elevating it from being viewed as a sports drink to being an iconic sports brand.
Prior to Chiat, Renato spent 11 years at ALMAP BBDO, helping them twice achieve Agency of the Year at Cannes. He created famous and lasting work for brands such as Havainas, Volkswagen, and Audi.
Renato is a true creative mentor that inspires loyalty and effort from his teams. He is focused on building an environment at Chiat that will continue to deliver world-class work.