Chief Strategy Officer, Lew’Lara\TBWA
Raquel began her career at Y&R (2005) as a planner, developing projects for global brands such as Danone, Colgate, among others. In 2013 at Grey, Raquel became the planning Director responsible for the P&G beauty brands for all Latin America. In March 2016, she became Strategy SVP at Grey Brasil, responsible for researches, insights, creative briefs, branding and communication strategy. Under her strategy leadership Grey Brazil accumulated 14 Effie Awards BR/Latam. In 2019, Raquel was nominated as one of the most important planners of the country in the Caboré Award.
In 2020, Raquel has joined Lew’lara\TBWA as CSO, in charge of strategy and content team.