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Erin Riley

CEO, TBWA\Chiat\Day Los Angeles

As CEO of TBWA\Chiat\Day LA, Erin guides the agency in its mission to leverage culture and data to disrupt the market with provocative work that drives business. She’s fueled the agency’s growth since joining as President in 2016. Her true passion is building brands that become part of cultural conversation and reap the resulting commercial rewards.


Erin joined Chiat\Day LA from Old Navy, where she served as VP of Marketing and Brand Engagement. She previously led global marketing for Cole Haan, helping to transform the brand with cross-platform digital storytelling, experiential, and a redesigned e-commerce and retail experience.


She brings world class agency and client experience having worked on multiple blue-chip brands including Johnnie Walker and Unilever’s AXE while at BBH where she also led ZAG, its brand invention and consulting venture. Erin is truly a multifaceted marketer with the talent to build salient, enduring brands.