Chief Executive Officer, TBWA\New Zealand
Over the past 15 years, Catherine has led high-profile local, regional and global accounts in New Zealand, the UK and Australia. She has delivered highly effective, innovative and award-winning work across the Automotive, Spirits, Banking, FMCG, Services, Retail, Transport and Electronics sectors. She has a wholly integrated perspective on marketing with experience beyond advertising, including leading digital business, PR roles and in-house media and customer marketing solutions. In her most recent transformation role, Catherine focussed on how agencies and talent can transform to better capitalize on the role of creativity to improve outcomes influenced by technology.
Catherine has returned to the Disruption Company, where she spent seven years in London to transform the local New Zealand agency.
The power of creativity to drive innovation, the new frontiers opened up by digital and data and the personal development of our people drive her continued passion for her role at TBWA.