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Brian Swords

Head of International, TBWA\London & Global Client Leader, TBWA\Worldwide

Brian has over 20 years of experience with international clients and agency operations.


His advertising career started in Dublin in an agency where he was one of the main partners. That agency was swiftly bought by TBWA in 2002. Since then he’s been managing director of TBWA\Dublin, TBWA\Shanghai and TBWA\London. 


For the past four years, Brian has primarily focused on managing and running global clients for TBWA. Brian is currently the Global Client leader on McDonald’s, which he supervises in over 20 markets. He also manages Refinitiv (the former F&R business of Thomson Reuters) out of the London office. Outside of his TBWA remit, Brian is a part of London’s Omnicom new business team, leading multi-discipline pitches.


In his newly appointed role as Head of International for TBWA/London, Brian is responsible for first class delivery on global business for the London office, assembling best in class teams and ensuring smooth integration with offices across the TBWA collective.