Hotelier seeks to differentiate itself from a sea of sameness in the category, and some of its ad plans include Paris Hilton
Every sneakerhead’s dreams were realised as ad agency Heimat helped supersize a pair of much-loved kicks for a fashion event
Mohamed Salah and Vivianne Miedema join the multidimensional fun
Azeredo relocates from Brazil to Miami to take on the regional role
This marks a return for Essig to the TBWA\ collective, moving to Singapore from New York, where he worked at Dentsu International.
Asia has won 10 Lions in the Cannes Film Lions category led by TBWA\Media Arts Lab Shanghai, who have won a Gold & Silver Lions for Apple “Shot on iPhone 13 Pro – The Comeback”.
International beauty brand Lush has appointed Eleven PR NZ as its agency of record following a competitive pitch.
The campaign created a hand signal that people could use on things like Zoom calls or while out in public to let others know they need help.
The appointment follows the recent elevation of Takahiro Hosoda to Chief Creative Officer, TBWA\Hakuhodo.
She said she is looking to disrupt the perception of the advertising agency as channel specific, since media and experiences are no longer siloed.