Louvre Abu Dhabi launches the world's first roadside gallery
For U.A.E. Innovation month, Louvre Abu Dhabi launched the “Highway Gallery”

The idea is to use billboards to showcase 10 major works alongside the EE/11 Sheikh Zayed highway, which goes from Dubai to Abu Dhabi and supports over 12,000 commuters daily.

The “world’s first and only radio-guided highway gallery” stretches across about 62 miles of road. Upon approaching the billboards, drivers tuned to 100.5 FM, 91.6 FM or 95.8 FM will find their music interrupted by a museum audio guide—whose crystal-clear sound is reinforced by an FM jammer powered by solar panels.

Awards

2018 Dubai Lynx - Grand Prix | Innovation | Creative Innovation

2018 Dubai Lynx - Grand Prix | Radio&Audio | Use of Radio & Audio as a Medium

2018 Dubai Lynx - Silver | Radio&Audio | Use of Audio Technology

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