Frutos Moreno

President and Chief Executive Officer, TBWA\España

Frutos Moreno has been President and CEO of TBWA\Spain since 1998. 


Frutos began at J. Walter Thompson, where he held various positions until he joined TBWA\Spain in 1979 as Chief Financial Officer and Human Resources, as well as Shareholder and Director.  


He has a Degree in Management and Business Administration, Master in Management Development and numerous courses related to the world of Advertising and Finances. 


As the President and CEO of TBWA\Spain, Frutos is also Vice President of Autocontrol, a member of the Spanish Association of Agencies of Advertising Communication, a member of the American Business Council, the founding member of Nueva Economía Forum / Forum Europa, and member of the Board of the Theodora Foundation. He has also been on the jury of several Advertising Festivals.


Among TBWA\España's most important clients and campaigns, Frutos has worked with brands such as Diario Marca, Euro (Los García), DGT(driving license points), Absolut, adidas, Spanish Tax Office, Banco Santander, Canal Isabel II, Ecoembes, El Corte Inglés, Estée Lauder Group, Calidad Pascual, McDonald's, Nissan, Ono, PlayStation, Renfe, Editorial Unit and Vichy.