Chief Creative Officer, TBWA\Media Arts Lab
Brent Anderson leads creative for TBWA\Media Arts Lab, the global network of agencies responsible for one of the most iconic brands in world – Apple. A 12-year veteran of the TBWA collective, Brent was formerly CCO of TBWA\Chiat\Day Los Angeles before taking the reins at Media Arts Lab in October 2016.
His career is punctuated by thoughtful leadership and game-changing creative on some of the most enviable and innovative brands in the world. Among an impressive list of achievements, he’s responsible for Gatorade Replay, the most awarded work at Cannes 2010 with two Grand Prix and six Gold Lions. As the architect behind Gatorade’s biggest campaign in their 40-year history, he led their new positioning as a sports-nutrition company and the sincere belief to “Win From Within.” In his time, he’s had meaningful impact on Nissan, Visa, Pepsi and adidas, playing a central role in winning the 2014 World Cup campaign.
Brent was also a partner to and champion for Airbnb, both with its global “Live There” campaign and in joining the mission to create a world where all seven billion of us can truly Belong Anywhere. In 2016, his creative output and leadership led to TBWA\Chiat\Day Los Angeles’s most successful Cannes performance in six years.
A graduate of Brigham Young University, Brent began his career at JohnsonSheen (now North) in Portland, Oregon.