Chief Digital Officer, TBWA\Chiat\Day New York
Aki Spicer lives and works at the nexus of consumer culture and technology.
At TBWA\Chiat\Day NY, Aki is forging a post-digital approach: integrated ideation and creative development on all businesses. He has helped expand TBWA\C\D NY’s digital practice including social strategy, content strategy, community management, analytics, as well as a social content creative factory (or "newsroom") approach that serves TBWA’s proprietary Disruption Live methodology for brands like Michelin, McDonald's, NBC Universal and Thomson Reuters.
Aki has crafted strategy and audience plans for uniquely "millennial" fashion, fun, and food accounts such as H&M, beIN Sports and McDonald's. Currently, Aki is helming a proprietary "Zillennial™" target segmentation for McDonald's — focusing on an evolving new audience of values and behaviors.
Aki joined TBWA from Fallon Worldwide, where he helmed digital strategy for clients such as Cadillac, H&R Block, Cruzan Rum, NBC Universal and Tostino’s Pizza Rolls, and co-taught the first e-Marketing curriculum at University of Minnesota.
Aki has also served as an "Officer of Good" for Planning for Good, an ad hoc organization of 2000+ strategic planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF, Still For Japan, SmartGivers, Youth Frontiers and YMCA.