Mars, Incorporated Assigns TWIX® Brand Global Agency Partner
Date: 04/14/2010
Location: North America > United States
Abstract: Today Mars, Incorporated awarded the global TWIX® brand business to TBWA. As indicated last September 2009, Mars set in motion a plan to align its core global brands in major markets under a single creative agency. This is expected to advance global brand development and increase efficiency in application of strategy and creative across markets. “We get outstanding support from all of our current agency partners, and we feel that aligning each core brand under a dedicated global agency...
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TBWA wins international Football World Cup task from McDonald’s
Date: 03/26/2010
Location: Europe > Germany
Abstract: TBWA Berlin has won a pitch for a European McDonald’s task. The Berlin agency of TBWA has been selected by McDonald’s Europe to leverage the brands sponsorship of this year’s FIFA Soccer World Cup. This is the first time McDonald’s has awarded a TBWA office in Germany a task, although the fast food giant uses the agency network’s services in 22 countries. TBWA’s Creative at Large Europe, Stefan Schmidt comments: “Getting the opportunity to work for this brand is fantastic. McDonald’s is...
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Stefan Schmidt Named Creative at Large Europe
Date: 01/06/2010
Location: Europe > France
Abstract: TBWA\Europe today announced the appointment of Stefan Schmidt to the new post of Creative at Large — Europe. Stefan will fulfill this new role in addition to his current position. He will remain based at TBWA\ in Berlin. Schmidt’s appointment is the second Creative at Large position for the TBWA network, John Merrifield was named as Creative at Large — Asia Pacific in 2006. In his role as Creative at Large, Schmidt will be responsible for working with the network’s global clients across the...
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TBWA Worldwide Named In Advertising Age's Best Agencies of the Decade
Date: 12/15/2009
Location: Worldwide > Worldwide
Abstract: Advertising Age today unveiled their Top 10 Best Agencies of the Decade, placing TBWA Worldwide third, as the only truly global network to be considered in the Top 3. Advertising Age’s piece noted that, “Under the leadership of Jean-Marie Dru, CEO Tom Carroll and creative icon Lee Clow, TBWA grew into a thriving global player this decade, combining the creative chops of a lean micro-network with a much bigger footprint.” Tom Carroll, President and CEO of TBWA\Worldwide, said “Over the...
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Skype appoints three creative agencies to develop its brand globally
Date: 10/07/2009
Location: Europe > United Kingdom
Abstract: Skype has appointed Wolff Olins, TBWA\ and Rapp to collaborate on the development of its brand campaigns and global CRM programme. “These are exciting times for Skype and it’s essential we communicate the Skype experience effectively on a global scale,” said Neil Stevens, VP & GM of Skype’s consumer business. “As a pioneering brand, we believe we have selected the right partners to make Skype a highly respected and well-known brand everywhere.” “Although a relatively young company,...
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TBWA\ and Brandtology Partner to Deliver Digital Strategic Offering in Asia Pacific
Date: 08/11/2009
Location: Asia Pacific > China
Abstract: TBWA\ Asia Pacific and Brandtology today announced a partnership to develop a proprietary planning methodology to understand online behavior and drive brand strategies. Incorporating social media measurement capabilities, this partnership enables a holistic digital strategic offering. The partnership brings together TBWA\’s proprietary strategic planning methodologies of Disruption and Media Arts powered with Brandtology’s timely online intelligence services. This unique combination will...
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