Disruptive Ideas Expressed Through Media Arts.

TBWA\
488 Madison Ave
5th Floor
New York
New York
10022-5702
United States

Phone: +1 212 804 1300
Fax: +1 212 804 1333
URL: http://www.tbwa.com

Laurie Coots, Chief Marketing Officer
laurie.coots@tbwaworld.com
1 (212) 804-1085

Jeremy Miller, Corporate PR
jeremy.miller@tbwaworld.com
+1 (212) 804 1162

Nancee Martin, Worldwide Director of Talent
nancee.martin@tbwaworld.com
1 (212) 804-1101

Absolut Vodka in 48 countries
adidas in 65 countries
Apple in 16 countries
ArcelorMittal in 14 countries
Beiersdorf in 83 countries
Beko in 11 countries
GSK in 23 countries
Henkel in 48 countries
Infiniti in 11 countries
Masterfoods in 57 countries
McDonald's in 15 countries
Michelin in 50 countries
Nissan in 53 countries
Pedigree in 38 countries
Samsonite in 21 countries
Singapore Airlines in 36 countries
Sony PlayStation in 21 countries
Standard Chartered in 46 countries
Visa in 32 countries
 

Number of Countries: 77
Number of Offices: 258
Number of Employees: 12000

TBWA is one of the top ten US-based agency networks made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands.

Services include:

ADVERTISING AND BRAND MARKETING STRATEGY SERVICES:

  • Brand Strategy Development
  • Account Management and Brand Stewardship
  • Advertising Creative Development
  • Connections Planning (Holistic Communications Planning and Integration)
  • New Product Development
  • Regional and Promotional Advertising (and Micro-Marketing)
  • B2B Communications
  • Broadcast Studio (TV and Radio) and Editing
  • Pre-Press Studio

    TEQUILA IS OUR DIRECT MARKETING AND INTERACTIVE AGENCY AND OFFERS:
  • Direct/Relationship Marketing Strategy
  • Interactive/Digital Strategy
  • Interactive/Digital Creative Production

    INTEGER
  • Retail and shopper marketing
  • Promotional Marketing
  • Field Marketing

    AGENCY.COM
  • Interactive Marketing
  • Web Development
  • Emerging Channels (digital indoor and outdoor displays, kiosks, iTV and mobile phones)
  • Planning and Buying of Interactive Media

    FAME, A RETAIL BRAND AGENCY
  • Consumer-focused branding
  • Retail strategy
  • In-store merchandising and environmental design
  • Promotion

    ZIMMERMAN, A BRANDTAILING SPECIALIST
  • Building retail brands without compromise to next day sales
  • Externalizing, internalizing and operationalizing brands
  • Local activation of retail trade area
  • ROI Tracking/Accountability – proprietary tracking tools to deliver

    MEDIA
    All media planning and buying activities are handled by our partner, OMD, an Omnicom Group Company (http://www.omd.com).

    Finally, as a member of the Omnicom Group, should we identify a strategic or an executional need that is best served by an outside specialist, we have access to a dedicated group of over 175 specialty communications firms known as the Diversified Agency Services (DAS) Group.

    Regardless of whether we provide the communication service or engage a “best of class” partner, we lead the complete integration of strategy and all marketing and communication services and deliverables for our clients.

    TBWA named Agency of the Year 2008 by ADWEEK and AD AGE
    TBWA was named Agency of the Year 2008 by both ADWEEK and AD AGE, solidifying its stance as the best network in the world.

    Fast Company named TBWA 24th Most-Innovative Company of 2008
    Fast Company, in their annual "Fast Company 50" named TBWA the 24th Most-Innovative Company in 2008. TBWA was also 2nd in their top 10 most innovative marketing companies.

    Tom Carroll named Ad Age's Executive of the Year 2008
    Tom Carroll named Ad Age's Executive of the Year 2008

    TBWA wins the Global Visa Account
    TBWA won the global Visa assignment and is rolling out Visa's first-ever global advertising campaign in over 40 countries called "More People Go With Visa."

    New Partnerships
    The TBWA network has added many new top clients in the past year. Major wins include Pepsi, Gatorade, Singapore Air, Hotels.com, Corona and the adidas digital account (Riot).

    The first agency in China to win a Gold Lion
    TBWA gave the country of China its first Gold Lion at the 2008 Cannes Lions Festival

    Andy Blood and John Merrifield are both Creative of the Year
    Media magazine in 2008 named Andy Blood and John Merrifield as joint winners of the Creative of the Year title. This is the first time in the history of the awards two creatives have been jointly honoured.

    Most Creatively Recognized Network in the World
    TBWA\ named Creativity magazine’s “Most Creatively Recognized Network in the World” in 2007, ADWEEK’s “Global Agency Network of the Year,” and number one in North America for Advertising Age’s “Agency A-List.”

    adidas named "Advertiser of the Year"
    adidas was named “Advertiser of the Year” at ADFEST 2008 – with 4 TBWA agencies from around the region including China, India, New Zealand and Hong Kong contributing to the success.

    Dogs Still Rule
    2008 saw the evolution of the Pedigree Adoption Drive. The drive was launched in conjunction with the first “Dogs’s Rule” advertising campaign in 2005 and has raised $3.5 million to date for about 3,400 shelters across the country and won a grand Kelly award. Pedigree’s Times Square pop-up store was also a big hit and after only two weeks raised $4,500. This year alone, Pedigree has raised over $750,000 giving thousands of shelter dogs a place to call home.

    Apple Continues to Lead the Digital Revolution
    Apple continued its 23-year legacy with the newly formed Media Arts Lab creating global campaigns for Mac Music, iPhone and Apple TV. While all the work continued to be a highlight for the network, the iPhone launch was cited in USA Today as one of “the most successful marketing efforts ever.” Apple was also awarded the prestigious Grand EFFIE for the “Get A Mac” Campaign at the 2007 EFFIE awards.

    People in the News
    Keith Smith was named Media magazine’s Regional Agency Head of the Year for 2007. Lou Dela Pena of TEQUILA\Singapore won “Business Development/Suit of the Year,” and Carisa Bianchi, President of TBWA\Chiat\Day Los Angeles, was named 2007/08 Leader of the Year by ThinkLA, the largest advertising industry organization in Southern California.

    TBWA Worldwide and Lew'Lara Partner in Brazil
    TBWA Worldwide and Lew’Lara formed Lew’Lara\TBWA in Brazil. Lew’Lara was founded by Luiz Lara and Jaques Lewkowicz, and is one of the most successful and highly regarded agencies in Brazil. Brazil is an extremely important market for our clients, it is ranked fifth in the world in Purchasing Power Parity by Ernst & Young.

    TBWA\Chiat\Day Recognized by the Gunn Report
    TBWA\Chiat Day (New York and Los Angeles) was recognized by the Gunn Report as the most awarded agency in the world in 2007. The New York office was also recognized as the “most awarded agency” in Creativity’s 2007 listings.

    TBWA\Germany Wins Euro and GWA EFFIE
    In 2007 TBWA\Germany led the national EFFIE ranking, including both the Euro EFFIE and the GWA EFFIE results. Teams from Hamburg and Berlin have contributed to win altogether two Gold and two Bronze EFFIEs. Beiersdorf and adidas were the honored clients. Work for NIVEA Visage and Body each received a Bronze Euro EFFIE. And the adidas +10 campaign, developed in the creative alliance with 180 Amsterdam, has won a Gold Euro EFFIE as well as a golden GWA EFFIE.

    All Around Success at the One Show
    TBWA Worldwide outscored all other networks at the 2008 One Show to be named the most awarded network. The network received 17 Pencils across the festival, including awards in Interactive, TV, Print, Radio, OOH and Self-Promotion. TBWA was also well represented at the 2008 Andy Awards, winning 18 network awards for Apple, PlayStation, Skittles, Amnesty International, Aides and Nissan.

    "Absolut World"
    After more than 25 years as one of the most beloved and awarded advertising of all time, the iconic ABSOLUT campaign is still going strong. From an ideal vodka comes a vision of an ideal world. An “ABSOLUT WORLD.” The new campaign increased visibility, distribution and consumer recall while reactivating consumer engagement, both in a bar and in culture.

    Masterfoods named "Client of the Year"
    In its 2007 awards report, Creativity magazine ranked Masterfoods the 2nd most-awarded client. The annual One Show also honored Masterfoods Mars as its 2007 “Client of the Year” for TBWA\Chiat|\Day New York’s work on Snickers, Skittles, Combos and Starburst.

    TBWA\Paris Continued Success
    TBWA\Paris continues to be strong both in client awards and new business. The agency was recognized as “Advertising Agency of the Year” at the Grand Prix des Agences de l’Année and also the 2nd most awarded agency at Eurobest. TBWA\Paris won awards for their clients at the Epica Awards, Eurobest, Effies, Cannes, Andys and One Show.

    10 successful years in Asia Pacific
    TBWA\Asia Pacific marks its 10th Anniversary in 2006 and was recognized by Media magazine for the second year in a row as the Asia Pacific "Agency of the Year." TEQUILA\ Asia Pacific was named One-2-One "Agency of the Year." Witawat Jayapani, Chief Executive Officer of Creative Juice\G1 Thailand was named "Agency Head of the Year"; Thirasak Tanapatanakul "Creative of the Year"; and Creative Juice\G1 Thailand "Office of the Year."


    2009 ADFEST

    Gold
    Print
    adidas
    Inside
    TBWA\Tequila Hong Kong
    Hong Kong, China

    Best of the Best
    Innova Lotus
    adidas
    adiThread
    TBWA\TEQUILA New Zealand
    Auckland, New Zealand

     
    2009 ANDY Awards

    Gold
    Outdoor
    adidas
    Sui Feifei
    TBWA\CHINA
    Hong Kong, China

    Gold
    Outdoor
    adidas
    Hu Jia
    TBWA\CHINA
    Hong Kong, China

    Gold
    Outdoor
    adidas
    Hu Jia
    TBWA\CHINA
    Hong Kong, China

    Gold
    Outdoor
    adidas
    Zheng Zhi
    TBWA\CHINA
    Hong Kong, China

      
    2009 Clio Awards

    Gold
    Television
    Skittles
    Pinata
    TBWA\CHIAT\DAY
    New York, United States

    Gold Campaign
    Print
    Mir
    Laine
    TBWA\PARIS
    Paris, France

    Gold Campaign
    Print
    Mir
    Black
    TBWA\PARIS
    Paris, France

    2008 ADFEST

    Gold
    Poster
    adidas
    "Olympics"
    TBWA\CHINA
    Shanghai, China

      
    2008 AICP

    AICP
    Television - Dialogue
    Starburst
    "Bus Station"
    TBWA\CHIAT\DAY
    New York, United States

    AICP
    Graphic Design
    PlayStation
    "Universe of Entertainment"
    TBWA\CHIAT\DAY
    Los Angeles, United States

    AICP
    Performance\Dialogue or Monologue
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

    AICP
    Copywriting
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

    AICP
    Advertising Excellence
    adidas
    Where Sports Meets Art
    180\TBWA
    Los Angeles, United States

     
    2008 ANDY Awards

    Gold
    Television
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

    Gold
    Television
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

    Gold
    Television
    Amnesty International
    "Signatures"
    TBWA\PARIS
    Paris, France

    Gold
    Television
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

    Gold
    Photography
    Sony Magazine
    "Clown"
    TBWA\PARIS
    Paris, France

     
    2008 Cannes Lions International Advertising Festival

    Gold Lion
    Outdoor
    adidas
    "Hu Jia", "Sui Feilei", "Zheng Zhi"
    TBWA\SHANGHAI
    Shanghai, China

    Gold Lion
    Cyber
    Apple
    "Dont Give Up"
    TBWA\CHIAT\DAY
    Los Angeles, United States

    Gold Lion
    Press
    Henkel
    "Arm", "Spider", "Movie"
    TBWA\PARIS
    Paris, France

    Gold Lion
    Film
    Skittles
    "Touch"
    TBWA\CHIAT\DAY
    New York, United States

      
    2008 Clio Awards

    Gold
    Radio
    Combos
    Prison Guard
    TBWA\CHIAT\DAY
    New York, United States

    Gold
    Television
    Skittles
    Touch
    TBWA\CHIAT\DAY
    New York, United States

     
    2008 Kelly Awards

    Grand Kelly
    Campaign
    Pedigree
    Adoption Drive
    TBWA\CHIAT\DAY
    Los Angeles, United States

    Integrated
    Print
    adidas
    The Brotherhood
    180\TBWA
    Los Angeles, United States

    Less Than Full-Page Winner
    Print
    Method
    Detox Your Home
    TBWA\CHIAT\DAY
    Los Angeles, United States

    2008 One Show

    Gold
    Television
    Apple
    Mac Vs. PC
    TBWA\CHIAT\DAY
    Los Angeles, United States

    Gold
    Television
    Amnesty International
    "Signatures"
    TBWA\PARIS
    Paris, France

    Gold
    Radio
    Combos
    "Man Mom"
    TBWA\CHIAT\DAY
    New York, United States

    TBWA is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

    TBWA\Chiat\Day, New York, US, New York, United States
    TBWA’s planning director.    This article about cause marketing and social media quotes Eliza Esquivel, planning director at TBWA\Chiat\Day, NY, who recently authored a study on how to get young adults involved with cause-related initiatives. http://tinyurl.com/24uvu7a

    Zhoulei45.Blog.Lu, 07/24

    TBWA\Hong Kong and TEQUILA\Hong Kong, Hong Kong, China
    TBWA\Tequila Hong Kong wins Sun Life Finanical’s digital business in Asia   TBWA\Tequila\Hong Kong has been awarded digital communications across the Asian region for financial services company Sun Life Financial. Louise Kristensen, head of digital engagement, is quoted

    Internal Release, 07/26

    Room 13 (TBWA\TORONTO, Canada)
    Bash! Interactive partners with TBWA for Room 13 fundraising event.    TBWA\Toronto has teamed up with Bash! Interactive to organize a fundraising event for children’s art foundation, Room 13. http://tinyurl.com/3572o72, http://tinyurl.com/35svtg2, http://tinyurl.com/329ukyh

    24-7PressRelease.com, 07/23; Business-NewsArticles.com, 07/23; GroupMediaMarketing.com, 07/23

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