Disruptive Ideas Expressed Through Media Arts.
TBWA\
488 Madison Ave
5th Floor
New York
New York
10022-5702
United States
Phone: +1 212 804 1300
Fax: +1 212 804 1333
URL: http://www.tbwa.com
Laurie Coots, Chief Marketing Officer
laurie.coots@tbwaworld.com
1 (212) 804-1085
Jeremy Miller, Corp. PR and Managing Director, TBWA\Amp
jeremy.miller@tbwaworld.com
1 (212) 804 1162
Nancee Martin, Worldwide Director of Talent
nancee.martin@tbwaworld.com
1 (212) 804-1101
 Absolut Vodka in 49 countries
|
 adidas in 65 countries
|
 Apple in 23 countries
|
 Beiersdorf in 83 countries
|
 Henkel in 48 countries
|
 Masterfoods in 49 countries
|
 McDonald's in 13 countries
|
 Michelin in 50 countries
|
 Nissan in 32 countries
|
 Samsonite in 21 countries
|
 Singapore Airlines in 26 countries
|
 Sony PlayStation in 16 countries
|
 Standard Chartered in 18 countries
|
 Visa in 32 countries
|
Number of Countries: 77
Number of Offices: 258
Number of Employees: 12000
TBWA is one of the top ten US-based agency networks made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands.
Services include:
ADVERTISING AND BRAND MARKETING STRATEGY SERVICES:
TEQUILA IS OUR DIRECT MARKETING AND INTERACTIVE AGENCY AND OFFERS:
INTEGER
AGENCY.COM
FAME, A RETAIL BRAND AGENCY
ZIMMERMAN, A BRANDTAILING SPECIALIST
MEDIA
All media planning and buying activities are handled by our partner, OMD, an Omnicom Group Company (http://www.omd.com).
Finally, as a member of the Omnicom Group, should we identify a strategic or an executional need that is best served by an outside specialist, we have access to a dedicated group of over 175 specialty communications firms known as the Diversified Agency Services (DAS) Group.
Regardless of whether we provide the communication service or engage a “best of class” partner, we lead the complete integration of strategy and all marketing and communication services and deliverables for our clients.
Global Agency of the Year 2006
TBWA is ADWEEK's "Global Agency of the Year 2006." This is the first time TBWA has received this honor from ADWEEK, but it is the second time in three years to be awarded this title, the first being bestowed by Advertising Age in 2004.
Apple Continues to Lead the Digital Revolution
Apple continued its 23-year legacy with the newly formed Media Arts Lab creating global campaigns for Mac Music, iPhone and Apple TV. While all the work continued to be a highlight for the network, the iPhone launch was cited in USA Today as one of “the most successful marketing efforts ever.” Apple was also awarded the prestigious Grand EFFIE for the “Get A Mac” Campaign at the 2007 EFFIE awards.
Most Creatively Recognized Network in the World
TBWA\ named Creativity magazine’s “Most Creatively Recognized Network in the World” in 2007, ADWEEK’s “Global Agency Network of the Year,” and number one in North America for Advertising Age’s “Agency A-List.”
adidas named "Advertiser of the Year"
adidas was named “Advertiser of the Year” at ADFEST 2008 – with 4 TBWA agencies from around the region including China, India, New Zealand and Hong Kong contributing to the success.
People in the News
Keith Smith was named Media magazine’s Regional Agency Head of the Year for 2007. Lou Dela Pena of TEQUILA\Singapore won “Business Development/Suit of the Year,” and Carisa Bianchi, President of TBWA\Chiat\Day Los Angeles, was named 2007/08 Leader of the Year by ThinkLA, the largest advertising industry organization in Southern California.
TBWA\Chiat\Day Recognized by the Gunn Report
TBWA\Chiat Day (New York and Los Angeles) was recognized by the Gunn Report as the most awarded agency in the world in 2007. The New York office was also recognized as the “most awarded agency” in Creativity’s 2007 listings.
Masterfood named "Client of the Year"
In its 2007 awards report, Creativity magazine ranked Masterfoods the 2nd most-awarded client. The annual One Show also honored Masterfoods Mars as its 2007 “Client of the Year” for TBWA\Chiat|\Day New York’s work on Snickers, Skittles, Combos and Starburst.
Dogs Still Rule
2008 saw the evolution of the Pedigree Adoption Drive. The drive was launched in conjunction with the first “Dogs’s Rule” advertising campaign in 2005 and has raised $3.5 million to date for about 3,400 shelters across the country and won a grand Kelly award. Pedigree’s Times Square pop-up store was also a big hit and after only two weeks raised $4,500. This year alone, Pedigree has raised over $750,000 giving thousands of shelter dogs a place to call home.
TBWA\Germany Wins Euro and GWA EFFIE
In 2007 TBWA\Germany led the national EFFIE ranking, including both the Euro EFFIE and the GWA EFFIE results. Teams from Hamburg and Berlin have contributed to win altogether two Gold and two Bronze EFFIEs. Beiersdorf and adidas were the honored clients. Work for NIVEA Visage and Body each received a Bronze Euro EFFIE. And the adidas +10 campaign, developed in the creative alliance with 180 Amsterdam, has won a Gold Euro EFFIE as well as a golden GWA EFFIE.
"Absolut World"
After more than 25 years as one of the most beloved and awarded advertising of all time, the iconic ABSOLUT campaign is still going strong. From an ideal vodka comes a vision of an ideal world. An “ABSOLUT WORLD.” The new campaign increased visibility, distribution and consumer recall while reactivating consumer engagement, both in a bar and in culture.
TBWA\Paris Continued Success
TBWA\Paris continues to be strong both in client awards and new business. The agency was recognized as “Advertising Agency of the Year” at the Grand Prix des Agences de l’Année and also the 2nd most awarded agency at Eurobest. TBWA\Paris won awards for their clients at the Epica Awards, Eurobest, Effies, Cannes, Andys and One Show.
TBWA Worldwide and Lew'Lara Partner in Brazil
TBWA Worldwide and Lew’Lara formed Lew’Lara\TBWA in Brazil. Lew’Lara was founded by Luiz Lara and Jaques Lewkowicz, and is one of the most successful and highly regarded agencies in Brazil. Brazil is an extremely important market for our clients, it is ranked fifth in the world in Purchasing Power Parity by Ernst & Young.
All Around Success at the One Show
TBWA Worldwide outscored all other networks at the 2008 One Show to be named the most awarded network. The network received 17 Pencils across the festival, including awards in Interactive, TV, Print, Radio, OOH and Self-Promotion. TBWA was also well represented at the 2008 Andy Awards, winning 18 network awards for Apple, PlayStation, Skittles, Amnesty International, Aides and Nissan.
New Partnerships
The TBWA network has added many new top clients in the past year. Major wins include VisitBritain, Washington Mutual, Cablevision, Singapore Air, Hotels.com and Gatorade.
North America (2008)
TBWA\Chiat\Day wins Gran Clio for Combos "Prison Guard," "Broken Heart" and "Lullaby."
|
Gold |
|
AICP |
AICP |
AICP |
|
AICP |
AICP |
|
Gold |
Gold |
Gold |
|
Gold |
Gold |
|
Gold Lion |
Gold Lion |
Gold Lion |
|
Gold Lion |
|
Gold |
Gold |
|
Grand Kelly |
Intergrated |
Less Than Full-Page Winner |
|
Gold |
Gold |
Gold |
|
Gold |
Gold |
Gold |
|
Gold |
|
Grand Prix |
Grand Prix |
Gold Lion |
|
Gold Lion |
Gold Lion |
Gold Lion |
|
Gold Lion |
Promo Lion |
Promo Lion |
|
Gold |
Gold |
Gold |
|
Gold |
Gold Campaign |
|
Gold |
Gold |
Gold |
|
Gold |
Gold |
Gold |
|
Gold |
TBWA is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
TBWA\, Worldwide
Global Agency of the Year 2006 TBWA\ is named "Global Agency of the Year" 2006 in ADWEEK. TBWA CEO, Jean-Marie Dru and Omnicom CEO, John Wren are quoted.
— ADWEEK
The New York Festivals International Advertising Awards, US
Savaglio\TBWA wins Grand award for Recrear “The Truth,” in 2006 International Advertising Awards: 17 TBWA agencies win 76 additional awards. The New York Festivals International Advertising Awards announced the 2006 winners in TV, Cinema, Radio, Interactive, Design, Print and Outdoor Advertising. Savaglio\TBWA won the night’s most coveted Grand award for their work on Recrear “The Truth,” in the Best Public Service Advertising category. The network won an additional 76 awards, including 1 Grand, 1 Gold, 6 Silver, 13 Bronze World Medals, 1 UN Finalist and 54 Finalist Certificates. A press release, containing a list of all winners, can be accessed at https://channels.mytbwa.com/bookmark/1153.
— Internal Press Release, 10/10
Cannes International Advertising Festival
Complete list of Cannes winners. TBWA\ and TEQUILA\ have picked up 39 Lions at Cannes including Agency of the Year won by TBWA\Paris. Winners are:
— Internal Announcement, 6/26