Convention is

for squares.

We don't follow cultural and market conventions — we overturn them. We anticipate future trends to determine what could lift a brand higher, and then define a Disruption® platform to get them there.

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There's madness to our methods

We've developed methodologies to keep our brands as top-of-mind as the culture in which they live.

Disruption Live

Connecting at the speed of culture

Disruption Live is our system for identifying triggers in culture that are meaningful to our clients' brands. We interpret these triggers in real time, and then determine the course of action in order for the brand to be responsive and relevant. That course of action could be a tweet, or it could be a PR stunt, the beginning of a campaign, or a new product development. It can be anything. And not necessarily always executed by us.

A daily hit of culture

Our competition is culture. And culture never stands still. That’s why we created Backs\ash, our cultural editorial unit. Insights from across the globe are delivered to our 11,300 employees every day, which allow us to inject cultural input into every creative output.

Trendspotting on steroids

Fempowerment. Empathy Age. The Rise of the Machines. These are just a few of the 50+ cultural shifts that we've identified to help brands find their place in culture.