New York and Los Angeles – March 8, 2017 – On International Women’s Day, TBWA\Chiat\Day LA and NY will be using their advertising skills to celebrate and promote small, local female-run businesses and entrepreneurs.
“Her Business is Our Business” will run for the month of March. In line with international theme #BeBoldForChange, both agencies will partner with four small businesses located close to each office (some within walking distance), creating assets pro-bono and then promoting each brand for a week with a small media budget provided by the agency. Additionally, each brand will be supported by an all-female team across all departments including account, creative, strategy, planning and production.
TBWA Chiat\Day LA is partnering with Good Dirt LA (a community pottery studio), Heidi’s Salsa (a brand that has grown from a farmers market stand to being in 1000 stores), G-Loves & Gelometrics (a company specializing in gloves and wrist supports for exercise) and Hotcakes Bakes, a bakery and specialist cake shop.
In New York, businesses include Gigi